Bernd Skiera ranks first in Handelsblatt’s business studies ranking

Bernd Skiera, Professor for Electronic Commerce at Goethe University Frankfurt, takes the first place in the latest Handelsblatt business studies ranking for current research performance. The rating is based on publications in recognized international journals by researchers in the area of business administration in the German-speaking region during the last five years.

Since 1999, Skiera has been holding the chair of Electronic Commerce at Goethe University Frankfurt which was the first one in Germany at that time. Besides, he is a member of the managing board of the eFinance Lab, head of the Real-Time Advertising Competence Center and contributor to the LOEWE Center SAFE. His research interests are especially in electronic commerce and online marketing, customer management and pricing. For example, he is concerned with shipping cost optimization, real-time advertising, search engine marketing, viral marketing and social media. Skiera primarily conducts empirical research and works closely with companies when developing research models.

The German business daily Handelsblatt publishes a business studies research ranking every two years. The ranking includes researchers in the area of business administration that come from Germany, Austria or Switzerland or conduct research in these countries. Researchers get points for each article published in a scientific journal. The points depend on the reputation of the journal and on whether the researcher has published the study on his own or with coauthors.