Faculty of Economics and Business Administration Publications Database

Search

Author Details

Search Results

TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales
Management Information Systems Quarterly
2016
Hinz, Oliver
Kim, Ju-Young
Hill, Shawndra
ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Marketing Science
Selected
2015 Natter, Martin
Ozimec, Ana-Marija
Kim, Ju-Young
Sampling, discounts or pay-what-you-want: Two field experiments
International Journal of Research in Marketing
Selected
2014
Kim, Ju-Young
Natter, Martin
Spann, Martin
A Comparison of Different Pay-per-Bid Auction Formats
International Journal of Research in Marketing
Selected
2014
Kim, Ju-Young
Brünner, Tobias
Skiera, Bernd
Natter, Martin
The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
Marketing Letters
2014
Kim, Ju-Young
Kaufmann, Katharina
Stegemann, Manuel
Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten
Journal of Business Economics (formerly: Zeitschrift für Betriebswirtschaft ZfB)
2010
Kim, Ju-Young
Natter, Martin
Spann, Martin
Kish: Where Customers Pay As They Wish
Review of Marketing Science
2010
Kim, Ju-Young
Natter, Martin
Spann, Martin
Pay What You Want: A New Participative Pricing Mechanism
Journal of Marketing
Selected
2009
Kim, Ju-Young
Natter, Martin
Spann, Martin