Faculty of Economics and Business Administration Publications Database

Author

JunProf. Dr. Simone Wies


Department

  • Marketing

Chair

  • SAFE Juniorprofessorship of Marketing of Financial Products

Academic / Professional Positions

  • Since 07/2014: Junior Professor, SAFE Juniorprofessorship of Marketing and Financial Products at Goethe-University, Frankfurt

Education

  • 09/2013 - 06/2014: Post-Doctoral Researcher, Marketing Area, Fuqua School of Business, Duke University
  • 07/2009 - 08/2013: Ph.D., Department of Finance, School of Business and Economics, Maastricht University
  • 01/2012 - 06/2012: Visiting Scholar, Marketing Area, Fuqua School of Business, Duke University
  • 2009: M.Sc., Finance and Marketing with distinction, School of Business and Economics, Maastricht University
  • 2008: B.Sc., Finance with distinction, School of Business and Economics, Maastricht University

Research Interests

  • Marketing asset valuation
  • Marketing metrics
  • Marketing effectiveness
  • Firm product innovation
  • Stock market dynamics of marketing strategies
  • Management and valuation of marketing knowledge

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Author Publications

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Journal of Marketing
Selected
2019 Pennings, Joost M.E.
Wies, Simone
Hoffmann, Arvid O.I.
Aspara, Jaakko
Firm Innovation and the Stock Market
Book Chapter: Handbook of Research on New Product Development
2018
Wies, Simone
Moorman, Christine
Going Public: How Stock Market Listing Changes Firm Innovation Behavior
Journal of Marketing Research
Selected
2015
Wies, Simone
Moorman, Christine
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Marketing Science
Selected
2012 Moorman, Christine
Wies, Simone
Relationship marketing's role in managing the firm–investor dyad
Journal of Business Research
2011 Hoffmann, Arvid O.I.
Pennings, Joost M.E.
Wies, Simone