Faculty of Economics and Business Administration Publications Database

Author

JunProf. Evert de Haan, Ph.D.


Department

  • Marketing

Chair

  • Juniorprofessorship of Marketing

Academic / Professional Positions

  • Since 2016: Junior Professor, Faculty of Economics and Business Administration, Marketing Department, Goethe University Frankfurt, Germany
  • 2015 - 2016: Lecturer/Researcher, Faculty of Economics and Business Administration, Marketing Department, Goethe University Frankfurt, Germany
  • 2011 - 2015: Doctoral Student, Faculty of Business and Economics, Marketing Department, University of Groningen, Netherlands

Education

  • 2016: Ph.D. in Marketing, University of Groningen, Netherlands, Thesis: Creating, Managing and Monitoring Customer Value in the On- and Offline World
  • 2011: Research Master (MSc) in Economics and Business with Marketing as specialization, University of Groningen, Netherlands
  • 2010: Master (MSc) in Business Administration with Marketing as specialization, University of Groningen, Netherlands

Research Interests

  • Digital Marketing
  • Mobile Marketing
  • Online Advertising
  • Marketing Accountability
  • Customer Relationship Management

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Author Publications

Targeting online display ads: Choosing their frequency and spacing
International Journal of Research in Marketing
Selected
2018
de Haan, Evert
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Journal of Marketing
Selected
2018
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
International Journal of Research in Marketing
Selected
2016
de Haan, Evert
Wiesel, Thorsten
Pauwels, Koen
The predictive ability of different customer feedback metrics for retention
International Journal of Research in Marketing
Selected
2015
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten