Faculty of Economics and Business Administration Publications Database

Author

Prof. Dr. Torsten Bornemann


Department

  • Marketing

Chair

  • Chair of Marketing

Academic / Professional Positions

  • 01/2018-03/2018: Visiting Scholar, Massey University, New Zealand
  • Since 10/2017: Professor of Marketing, Goethe-University Frankfurt, Germany
  • 02/2016-03/2016: Visiting Scholar, Waikato University, New Zealand
  • 10/2014-10/2016: Executive Director of the Institute of Business Administration, University of Stuttgart, Germany
  • 08/2014-10/2014: Visiting Lecturer, BI Norwegian Business School, Norway
  • 03/2013-09/2017: Professor of Marketing, University of Stuttgart, Germany
  • 10/2012-02/2013: Associate Professor of Marketing (Lehrstuhlvertretung), University of Stuttgart, Germany
  • 01/2011-03/2011: Visiting Scholar, Duke University, United States
  • 05/2010-09/2012: Assistant Professor of Marketing, University of Mannheim, Germany
  • 10/2006-05/2010: Research assistant and doctoral student at the Marketing Department, University of Mannheim, Germany

Education

  • 11/2012: Venia legendi in Business Administration, University of Mannheim, Germany
  • 05/2010: PhD in Marketing (Dr. rer. pol.), University of Mannheim, Germany
  • 10/2001-10/2006: Undergraduate and Graduate Studies in Business Administration, Majors: Marketing, Logistics, and East Asian Studies, Title: Diplom-Kaufmann (M.Sc.), University of Mannheim, Germany; Chinese University of Hong Kong, China; University of Maastricht, The Netherlands

Research Interests

  • Consumer Behavior
  • Relationship Marketing
  • Innovation Marketing
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Author Publications

Individual determinants of emotional eating: A simultaneous investigation
Appetite
2018 Mantau, Alexandra
Hattula, Stefan
Bornemann, Torsten
Creating shareholder value via collaborative innovation: the role of industry and resource alignment in knowledge exploration
R&D Management
2018 Heil, Sebastian
Bornemann, Torsten
Consumer Decision-Making of Older People: A 45-Year Review
The Gerontologist
2018 Hettich, Dominik
Hattula, Stefan
Bornemann, Torsten
Over, out, but present: recalling former sponsorships
European Journal of Marketing
2017 Edeling, Alexander
Hattula, Stefan
Bornemann, Torsten
Customer response to interactional service experience: The role of interaction environment
Journal of Service Management
2016 Albrecht, Carmen-Maria
Hattula, Stefan
Bornemann, Torsten
Hoyer, Wayne D.
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
Journal of Marketing
Selected
2015 Alavi, Sascha
Bornemann, Torsten
Wieseke, Jan
Talented people and strong brands: The contribution of human capital and brand equity to firm value
Strategic Management Journal
Selected
2015 Vomberg, Arnd
Homburg, Christian
Bornemann, Torsten
In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value
Journal of Product Innovation Management
2015
Bornemann, Torsten
Schöler, Lisa
Homburg, Christian
Consumer Choice Among Product Assortments in Virtual QR Code Stores
Proceedings of the International Conference on Information Systems (ICIS)
2015 Hattula, Stefan
Walter, Dominick
Bornemann, Torsten
The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy
Journal of Marketing Research
Selected
2014 Homburg, Christian
Hahn, Alexander
Bornemann, Torsten
Sandner, Philipp
Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment
Journal of the Academy of Marketing Science
2014 Homburg, Christian
Bornemann, Torsten
Kretzer, Max
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
Journal of Marketing
Selected
2013 Homburg, Christian
Stierl, Marcel
Bornemann, Torsten
Psychological Distance and the Dual Role of Price
Journal of Consumer Research
Selected
2011
Bornemann, Torsten
Homburg, Christian
Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge
Journal of Marketing
Selected
2009 Homburg, Christian
Wieseke, Jan
Bornemann, Torsten
Preannouncing pioneering versus follower products: what should the message be?
Journal of the Academy of Marketing Science
2009 Homburg, Christian
Bornemann, Torsten
Totzek, Dirk