Faculty of Economics and Business Administration Publications Database

Author

Prof. Dr. Jan R. Landwehr


Department

  • Marketing

Chair

  • Chair of Product Management and Marketing Communications

Department

  • Marketing

Chair

  • Chair of Product Management and Marketing Communications

Academic / Professional Positions

  • Since 2012:   Professor, Goethe University Frankfurt, Germany
  • 2008 - 2012:  Oberassistent (equivalent to Assistant Professor), University St. Gallen (HSG), Switzerland
  • 2006 - 2008:  Research Assistant, University St. Gallen (HSG), Switzerland

Education

  • 2008:  Dr. rer. pol., University St. Gallen (HSG), Switzerland, Thesis: Ansätze zur Optimierung des Produktdesigns (Approaches to an Optimal Product Design)
  • 2006:  Diploma in Psychology (equivalent to M.Sc.), University of Wuerzburg, Germany
  • 2003:  Prediploma in Psychology (equivalent to B.Sc.), University of Wuerzburg, Germany

Research Interests

  • Empirical aesthetics
  • Product design
  • Symbolic communication
  • Genesis of preferences

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Author Publications

Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking
Frontiers in Psychology
2017 Graf, Laura
Landwehr, Jan R.
Processing Fluency: An Inevitable Side Effect of Evaluative Conditioning
Journal of Experimental Social Psychology
2017
Landwehr, Jan R.
Golla, Benedikt
Reber, Rolf
Objective measures of design typicality that predict aesthetic liking, fluency, and car sales
Advances in Consumer Research
2016 Mayer, Stefan
Landwehr, Jan R.
Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences
Routledge
2016
Landwehr, Jan R.
The Measurement of Visual Antecedents of Processing Fluency and Aesthetic Liking
Perception
2015 Mayer, Stefan
Landwehr, Jan R.
The Effect of Brand Design on Brand Gender Perceptions and Brand Preference
European Journal of Marketing
2015 Lieven, Theo
Grohmann, Bianca
Herrmann, Andreas
Landwehr, Jan R.
van Tilburg, Miriam
A Dual-Process Perspective on Fluency-Based Aesthetics: The Pleasure-Interest Model of Aesthetic Liking
Personality and Social Psychology Review
2015 Graf, Laura
Landwehr, Jan R.
When Complexity is Symmetric: The Interplay of Two Core Determinants of Visual Aesthetics
Advances in Consumer Research
2014 Mayer, Stefan
Landwehr, Jan R.
The Effect of Brand Gender on Brand Equity
Psychology & Marketing
2014 Lieven, Theo
Grohmann, Bianca
Herrmann, Andreas
Landwehr, Jan R.
van Tilburg, Miriam
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Information Systems Research
Selected
2013 Hildebrand, Christian
Häubl, Gerald
Herrmann, Andreas
Landwehr, Jan R.
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
Journal of Marketing
Selected
2013
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
The Influence of Reference Frame and Population Density on the Effectiveness of Social Normative Feedback on Electricity Consumption
Proceedings of the International Conference on Information Systems (ICIS)
Selected
2012 Loock, Claire-Michelle
Landwehr, Jan R.
Staake, Thorsten
Fleisch, Elgar
Pentland, Alexander Sandy
Taking the Complexity Out of Complex Product Customization Decisions
Advances in Consumer Research
2012 Hildebrand, Christian
Landwehr, Jan R.
Herrmann, Andreas
Häubl, Gerald
The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumer''s Preferences
Psychology & Marketing
2012
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
It''s All in the Mix: The Interactive Effect of Music Tempo and Mode on In-Store-Sales
Marketing Letters
2012 Knoeferle, Klemens M.
Spangenberg, Eric R.
Herrmann, Andreas
Landwehr, Jan R.
The Eyes Have It: How a Car’s Face Influences Consumer Categorization and Evaluation of Product Line Extensions
Psychology & Marketing
2012 Keaveney, Susan M.
Herrmann, Andreas
Befurt, Rene
Landwehr, Jan R.
When Artificial Feedback Hurts - Empirical Evidence from Community-Based Configurations Systems
Proceedings of the International Conference on Information Systems (ICIS)
Selected
2011 Hildebrand, Christian
Landwehr, Jan R.
Herrmann, Andreas
Green IS Design and Energy Conservation: An Empirical Investigation of Social Normative Feedback
Proceedings of the International Conference on Information Systems (ICIS)
Selected
2011 Loock, Claire-Michelle
Staake, Thorsten
Landwehr, Jan R.
It´s Got the Look: The Effect of Friendly and Agressive "Facial" Expressions on Product Liking and Sales
Journal of Marketing
Selected
2011
Landwehr, Jan R.
McGill, Ann L.
Herrmann, Andreas
Gut Liking for the Ordinary: Incorporating Design Improves Automobile Sales Forecasts
Marketing Science
Selected
2011
Landwehr, Jan R.
Labroo, Aparna A.
Herrmann, Andreas
Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance?
Advances in Consumer Research
2011
Landwehr, Jan R.
Weber, Bernd
Herrmann, Andreas
Sex Matters: The Effect of Brand Gender on Brand Equity
Advances in Consumer Research
2011 Lieven, Theo
Herrmann, Andreas
Landwehr, Jan R.
van Tilburg, Miriam
The Eyes Have It: Eye Tracking Analysis of Anthropomorphic Car Fronts Using Spatiotemporal Scan Statistics
Advances in Consumer Research
2011 Purucker, Christian
Landwehr, Jan R.
Sprott, David E.
Herrmann, Andreas
Computer-Generated Cars you have to Love: How Image Morphing and Warping help Designers to Optimize their Design Sketches
Proceedings of the International Conference on Information Systems (ICIS)
Selected
2010
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
Consumer and Product Face-to-Face: Antecedents and Consequences of Spontaneous Face-Schema Activation
Advances in Consumer Research
2010 Miesler, Linda
Landwehr, Jan R.
Herrmann, Andreas
McGill, Ann L.
The Influence of Prototypicality and Level of Exposure on Consumers´ Responses to Product Design: Field Evidence from German Car Buyers
Advances in Consumer Research
2010
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
Robuste Regression - Ein marktforschungsansatz zur Analyse von Datensätzen mit Ausreißern
Marketing - Zeitschrift für Forschung und Praxis
2009 Jensen, Tim
Landwehr, Jan R.
Herrmann, Andreas
The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study
Advances in Consumer Research
2009
Landwehr, Jan R.
Labroo, Aparna A.
Herrmann, Andreas
Linear Mixed Models - Grundidee, Methodik und Anwendung
Marketing - Zeitschrift für Forschung und Praxis
2008
Landwehr, Jan R.
Herrmann, Andreas
Heitmann, Mark
Varianzanalyse
Gabler Verlag
2008 Herrmann, Andreas
Landwehr, Jan R.