Faculty of Economics and Business Administration Publications Database


JunProf. Dr. Jochen Reiner


  • Marketing


  • Juniorprofessor for Marketing

Academic / Professional Positions

  • Since 02/2015: Junior Professor for Marketing, Goethe University Frankfurt, Germany
  • 08/2013 - 02/2015: Post-Doctoral Researcher, Goethe University Frankfurt, Germany


  • 2013: Dr. rer. pol., Goethe University Frankfurt, Thesis: Innovative Pricing and Promotion Mechanisms in Retailing
  • 2009: Master of Science, University of Groningen, the Netherlands
  • 2007: Master of Business Administration & Engineering, HS Furtwangen, Germany
  • 2005: Diplom Wirtschaftsingenieur (FH), HS Furtwangen, Germany

Research Interests

  • Retailing
  • Innovative Price and Promotion Mechanisms
  • Entertainment Shopping

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