Faculty of Economics and Business Administration Publications Database

Journal

Journal of Marketing Research


Selected

Journal Publications

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations
Journal of Marketing Research
Selected
2018 Dotson, Jeffrey P.
Howell, John R.
Brazell, Jeff D.
Otter, Thomas
Lenk, Peter J.
MacEachern, Steven
Allenby, Greg M.
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research
Selected
2018 van den Bulte, Christophe
Bayer, Emanuel
Skiera, Bernd
Schmitt, Philipp
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty, But Hurt Firm Performance?
Journal of Marketing Research
Selected
2017 Bayer, Emanuel
Tuli, Kapil
Skiera, Bernd
Going Public: How Stock Market Listing Changes Firm Innovation Behavior
Journal of Marketing Research
Selected
2015
Wies, Simone
Moorman, Christine
The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy
Journal of Marketing Research
Selected
2014 Homburg, Christian
Hahn, Alexander
Bornemann, Torsten
Sandner, Philipp
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches
Journal of Marketing Research
Selected
2011
Miller, Klaus
Hofstetter, Reto
Krohmer, Harley
Zhang, John Zhong
An Integrated Model of Choice and Response Time
Journal of Marketing Research
Selected
2008
Otter, Thomas
Allenby, Greg M.
van Zandt, Trish
Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice Biases
Journal of Marketing Research
Selected
2006 Lambrecht, Anja
Skiera, Bernd
Measuring Consumer Willingness to Pay at the Point of Purchase
Journal of Marketing Research
Selected
2002 Wertenbroch, Klaus
Skiera, Bernd