Faculty of Economics and Business Administration Publications Database

Journal

Marketing Science


Selected

Journal Publications

Visualizing Asymmetric Competition among More than 1,000 Products Using Big Search Data
Marketing Science
Selected
2016 Ringel, Daniel
Skiera, Bernd
ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Marketing Science
Selected
2015 Natter, Martin
Ozimec, Ana-Marija
Kim, Ju-Young
Successive Sample Selection and its Relevance for Management Decisions
Marketing Science
Selected
2013 Wachtel, Stephan
Otter, Thomas
Practice Prize Paper - PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
Marketing Science
Selected
2013
Skiera, Bernd
Abou Nabout, Nadia
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Marketing Science
Selected
2013 Büschken, Joachim
Otter, Thomas
Allenby, Greg M.
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Marketing Science
Selected
2012 Moorman, Christine
Wies, Simone
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Marketing Science
Selected
2011
Otter, Thomas
Gilbride, Timothy J.
Allenby, Greg M.
Gut Liking for the Ordinary: Incorporating Design Improves Automobile Sales Forecasts
Marketing Science
Selected
2011
Landwehr, Jan R.
Labroo, Aparna A.
Herrmann, Andreas
Investigating Endogeneity Bias in Marketing
Marketing Science
Selected
2007 Qing, Liu
Otter, Thomas
Allenby, Greg M.
Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs
Marketing Science
Selected
2007 Lambrecht, Anja
Seim, Katja
Skiera, Bernd
COSTA: Contribution Optimizing Sales Territory Alignment
Marketing Science
Selected
1998
Skiera, Bernd
Albers, Sönke