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Publications
Authors
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Journals
Faculty of Economics and Business Administration Publications Database
Journal
Marketing Science
Selected
Journal Publications
Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items
Marketing Science
Selected
2020
Kosyakova, Tetyana
Misra, Sanjong
Neuerburg, Christian
Otter, Thomas
Otter, Thomas
Higher Minimum Quality Standards and Redistributive E ects on Consumer Welfare
Marketing Science
Selected
2020
Kotschedoff, Marco
Pachali, Max J.
Consumer Protection on Kickstarter
Marketing Science
Selected
2020
Schulze, Christian
Blaseg, Daniel
Skiera, Bernd
Skiera, Bernd
Visualizing Asymmetric Competition among More than 1,000 Products Using Big Search Data
Marketing Science
Selected
2016
Ringel, Daniel
Skiera, Bernd
Skiera, Bernd
ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Marketing Science
Selected
2015
Natter, Martin
Ozimec, Ana-Marija
Kim, Ju-Young
Kim, Ju-Young
Successive Sample Selection and its Relevance for Management Decisions
Marketing Science
Selected
2013
Wachtel, Stephan
Otter, Thomas
Otter, Thomas
Practice Prize Paper - PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
Marketing Science
Selected
2013
Skiera, Bernd
Skiera, Bernd
Abou Nabout, Nadia
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Marketing Science
Selected
2013
Büschken, Joachim
Otter, Thomas
Otter, Thomas
Allenby, Greg M.
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Marketing Science
Selected
2012
Moorman, Christine
Wies, Simone
Wies, Simone
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Marketing Science
Selected
2011
Otter, Thomas
Otter, Thomas
Gilbride, Timothy J.
Allenby, Greg M.
Gut Liking for the Ordinary: Incorporating Design Improves Automobile Sales Forecasts
Marketing Science
Selected
2011
Landwehr, Jan R.
Landwehr, Jan R.
Labroo, Aparna A.
Herrmann, Andreas
Investigating Endogeneity Bias in Marketing
Marketing Science
Selected
2007
Qing, Liu
Otter, Thomas
Otter, Thomas
Allenby, Greg M.
Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs
Marketing Science
Selected
2007
Lambrecht, Anja
Seim, Katja
Skiera, Bernd
Skiera, Bernd
COSTA: Contribution Optimizing Sales Territory Alignment
Marketing Science
Selected
1998
Skiera, Bernd
Skiera, Bernd
Albers, Sönke