Faculty of Economics and Business Administration Publications Database

Journal

Advances in Consumer Research



Journal Publications

Objective measures of design typicality that predict aesthetic liking, fluency, and car sales
Advances in Consumer Research
2016
Mayer, Stefan
Landwehr, Jan R.
When Complexity is Symmetric: The Interplay of Two Core Determinants of Visual Aesthetics
Advances in Consumer Research
2014
Mayer, Stefan
Landwehr, Jan R.
You Might not Get what You Ask for: Evidence for and Im-pact of Non-WTP Reporting in Willingness-to-Pay Surveys
Advances in Consumer Research
2012 Hofstetter, Reto
Blatter, David
Miller, Klaus
Taking the Complexity Out of Complex Product Customization Decisions
Advances in Consumer Research
2012 Hildebrand, Christian
Landwehr, Jan R.
Herrmann, Andreas
Häubl, Gerald
Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance?
Advances in Consumer Research
2011
Landwehr, Jan R.
Weber, Bernd
Herrmann, Andreas
Sex Matters: The Effect of Brand Gender on Brand Equity
Advances in Consumer Research
2011 Lieven, Theo
Herrmann, Andreas
Landwehr, Jan R.
van Tilburg, Miriam
The Eyes Have It: Eye Tracking Analysis of Anthropomorphic Car Fronts Using Spatiotemporal Scan Statistics
Advances in Consumer Research
2011 Purucker, Christian
Landwehr, Jan R.
Sprott, David E.
Herrmann, Andreas
Consumer and Product Face-to-Face: Antecedents and Consequences of Spontaneous Face-Schema Activation
Advances in Consumer Research
2010 Miesler, Linda
Landwehr, Jan R.
Herrmann, Andreas
McGill, Ann L.
The Influence of Prototypicality and Level of Exposure on Consumers´ Responses to Product Design: Field Evidence from German Car Buyers
Advances in Consumer Research
2010
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study
Advances in Consumer Research
2009
Landwehr, Jan R.
Labroo, Aparna A.
Herrmann, Andreas