Faculty of Economics and Business Administration Publications Database

Journal

International Journal of Research in Marketing


Selected

Journal Publications

Time Preferences and the Pricing of Complementary Durables and Consumables
International Journal of Research in Marketing
Selected
2017 Ahmadi, Iman
Skiera, Bernd
Lambrecht, Anja
Heubrandner, Florian
What Should Be The Dependent Variable In Marketing-Related Event Studies?
International Journal of Research in Marketing
Selected
2017
Skiera, Bernd
Bayer, Emanuel
Schöler, Lisa
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
International Journal of Research in Marketing
Selected
2016
de Haan, Evert
Wiesel, Thorsten
Pauwels, Koen
The predictive ability of different customer feedback metrics for retention
International Journal of Research in Marketing
Selected
2015
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten
Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
International Journal of Research in Marketing
Selected
2015 Schulz, Fabian
Schlereth, Christian
Mazar, Nina
Skiera, Bernd
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
International Journal of Research in Marketing
Selected
2015 Eisenbeiß, Maik
Wilken, Robert
Skiera, Bernd
Cornelissen, Markus
Decomposing the effects of online customer reviews on brand, price, and product attributes
International Journal of Research in Marketing
Selected
2015 Kostyra, Daniel
Reiner, Jochen
Natter, Martin
Klapper, Daniel
A Comparison of Different Pay-per-Bid Auction Formats
International Journal of Research in Marketing
Selected
2014 Kim, Ju-Young
Brünner, Tobias
Skiera, Bernd
Natter, Martin
An analysis of the profitability of fee-based compensation plans for search engine marketing
International Journal of Research in Marketing
Selected
2012 Abou Nabout, Nadia
Skiera, Bernd
Stepanchuk, Tanja
Gerstmeier, Eva
Influence of Online Use on Product Usage Behavior and Consequences for Customer Channel Migration Strategies
International Journal of Research in Marketing
Selected
2012 Gensler, Sonja
Leeflang, Peter
Skiera, Bernd
Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-selection
International Journal of Research in Marketing
Selected
2012 Gensler, Sonja
Leeflang, Peter
Skiera, Bernd
An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
International Journal of Research in Marketing
Selected
2012 Nabout, Nadia Abou
Skiera, Bernd
Stepanchuk, Tanja
Gerstmeier, Eva
Measurement of Consumer Preferences for Bucket Pricing Plans with different Service Attributes
International Journal of Research in Marketing
Selected
2012 Schlereth, Christian
Skiera, Bernd
Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models
International Journal of Research in Marketing
Selected
2004
Otter, Thomas
Tüchler, Regina
Frühwirth-Schnatter, Sylvia