Faculty of Economics and Business Administration Publications Database

Conjoint-Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity

Authors:
Strebinger, Andreas
Hoffmann, Sabine
Schweiger, Günter
Source:
Volume: 22
Number: 1
Pages: 55 - 74
ISSN-Print: 0344-1369
Year: 2000
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