02/06/26 | Accounting & Sustainability Reporting

AccSus Publication in PoPETs!

Google’s transition to Chrome’s Manifest Version 3 (MV3) has been widely criticized, raising concerns about online transparency, user privacy, and Google’s dual role as both browser provider and advertising platform. Many critics warned that the update would significantly weaken ad  blockers. A new peer-reviewed study by our AccSus member Lazaros Papadopoulos and his co-author Karlo Lukic provides empirical findings on this widely discussed topic. The researchers tested leading ad blockers across nearly 1,000 websites before and after the transition to MV3. They found that the update has minimal impact on ad-blocking effectiveness, with strong protection against tracking still in place. The study is now published in the Proceedings on Privacy Enhancing Technologies (PoPETs).

Find the paper here: LINK