DMV-ifo Marketing Barometer November 2021

Significant drop in the marketing industry's confidence

In the November survey of the DMV-ifo Marketing Barometer, the self-assessment of the German marketing industry deteriorated significantly. This goes hand in hand with the worsening of the Corona situation and follows the best values last month.

The current business climate of the marketing industry decreased by 3.9 points compared to the previous month of October to an index value of 93.0 points. The ifo Business Climate Index as a benchmark for the German economy as a whole also falls, but less sharply, by 1.2 points to 96.5 points. Furthermore, the assessment of the current business situation deteriorated by 1.6 points to an index value of 90.7 points. The sharpest decline compared to the previous month was in the business expectations of German marketeers, which fell by 6.4 points to 95.3 points.

With the exception of price expectations, all other indicators also declined in November. The assessment of the order backlog falls slightly to a balance of -4.9 (-0.9) points, while expectations regarding the number of employees decline significantly to a balance of 11.4 (-11.0) points. Turnover expectations also declined moderately in November. On balance, these decline to 37.0 (-2.6) points. Only price expectations rose significantly in the current month to a balance of 32.8 (+13.2) points. 

The complete analysis including charts can be found here. (only available in German)

Link to past evaluations.