New publication in the "Journal of Business Research"

”Data Analytics in a Privacy-Concerned World"

The marketing department is delighted to report about the following publication in the "Journal of Business Research":

Wieringa, Jaap E. / Kannan, P.K. / Ma, Xiao / Reutterer, Thomas / Risselada, Hans / Skiera, Bernd (2021), ”Data Analytics in a Privacy-Concerned World”, Journal of Business Research, Vol. 122  (January), 915-925

Congratulations to the authors!