Philipp Schmitt, Bernd Skiera, and Christophe Van den Bulte (have been selected as the recipients of the 2011 MSI/H. Paul Root Award for their article “Referral Programs and Customer Value,” which appeared in the January 2011 (Vol. 75, No. 1) issue of Journal of Marketing.
Votes for the awards were solicited from members of the JM Editorial Review Board, and Valarie Zeithaml served as chair. The...[more]