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When you think about the topics of ESG and sustainability, images of nature and the environment probably come immediately to mind. However, what is often overlooked here: ESG consists not only of "E" for "Environment" but also of "S" for "Social" and "G" for "Governance". Even though the climate crisis is currently a highly urgent...[more]

In his dissertation, Lukas Jürgensmeier proposes how to measure whether competition is fair, especially on digital platforms such as Amazon. For this work, the Informs Society for Marketing Science (ISMS) awarded Lukas Jürgensmeier the 2023 ISMS Doctoral Dissertation Award at this year’s Marketing Science Conference in Miami, Florida. The award comes with US$ 5,000 prize money and is considered...[more]

Many companies consider the development of new products and, going along with it, the replacement of old products to be a crucial factor in remaining competitive. However, with an increasingly aging population, pursuing such an innovation-driven strategy poses the risk of excluding a growing consumer segment. Indeed, significant adoption gaps can be observed, despite the clear benefits of many...[more]

The Faculty of Economics and Business is excited to announce the appointment of Dr. Michael Groß as a honorary professor. Groß became known as a multiple gold medalist at the Olympics and World Championships. After his studies and his doctorate at Goethe University, he is now an independent management consultant in the field of digital transformation in the business context, as well as vice...[more]

Have you ever wondered whether you classify as a minimalist? In recent years, popular media has fueled interest in consumer minimalism as an attractive way of living. Through rigorous decluttering and living with fewer material possessions, living as a minimalist promises various individual benefits such as saving time and resources. The research paper Minimalism in Material Possessions: Theory...[more]

The Faculty of Economics and Business has again achieved excellent results in this year's edition of the CHE University Ranking and was able to increase significantly the number of placements in the top range, compared to 2020. In comparison to other universities / faculties, students of the Bachelor of Economics and Business Administration particularly value the general study conditions, the...[more]

Do you use Google, Amazon, Airbnb, Booking, Spotify, or an App store on your smartphone? Then you will be familiar with their ubiquitous recommendations — search result rankings on Google and Amazon, Spotify-curated playlists, or a featured apartment on Airbnb’s homepage. Those recommendations heavily influence your and other users’ clicking or purchasing decisions and play a major role in how...[more]