NET Institute support Research Project on Digital Cookies

The NET Institute of the NYU Stern School of Business supports the research project on digital cookies of Jun. Prof. Klaus Miller and Prof. Bernd Skiera. The goal of the project is to determine the value of digital cookies for the advertising industry and to develop novel approaches to optimize real-time and programmatic advertising.

The NET Institute as an independent non-profit organization supports scientific research on network industries, electronic commerce and telecommunications worldwide and is supported by institutions such as Google, Microsoft or AT&T.