Faculty of Economics and Business Administration Publications Database

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Leveraging Brand Equity for Effective Visual Product Design
Journal of Marketing Research
Selected
2020 Heitmann, Mark
Landwehr, Jan R.
Schreiner, Thomas F.
van Heerde, Harald J.
The nature of processing fluency: Amplification versus hedonic marking
Journal of Experimental Social Psychology
2020
Landwehr, Jan R.
Eckmann, L.
The aesthetic fidelity effect
International Journal of Research in Marketing
Selected
2019
Landwehr, Jan R.
Wentzel, Daniel
Wiecek, Annika
A MAP for Effective Advertising: The Metaphoric Advertising Processing Model
AMS Review
2019 Dehay, Eliza K.
Landwehr, Jan R.
Causal Inference Using Mediation Analysis or Instrumental Variables – Full Mediation in the Absence of Conditional Independence
Marketing ZFP
2018
Otter, Thomas
Pachali, Max J.
Mayer, Stefan
Landwehr, Jan R.
Quantifying Visual Aesthetics Based on Processing Fluency Theory: Four Algorithmic Measures for Antecedents of Aesthetic Preferences
Psychology of Aesthetics, Creativity, and the Arts
2018
Mayer, Stefan
Landwehr, Jan R.
Measuring Processing Fluency: One versus Five Items
Journal of Consumer Psychology
2018
Graf, Laura
Mayer, Stefan
Landwehr, Jan R.
Objective Measures of Design Typicality
Design Studies
2018
Mayer, Stefan
Landwehr, Jan R.
Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking
Frontiers in Psychology
2017
Graf, Laura
Landwehr, Jan R.
Processing Fluency: An Inevitable Side Effect of Evaluative Conditioning
Journal of Experimental Social Psychology
2017
Landwehr, Jan R.
Golla, Benedikt
Reber, Rolf
Objective measures of design typicality that predict aesthetic liking, fluency, and car sales
Advances in Consumer Research
2016
Mayer, Stefan
Landwehr, Jan R.
Analysis of Variance
Springer
2016
Landwehr, Jan R.
Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences
Routledge
2016
Landwehr, Jan R.
The Measurement of Visual Antecedents of Processing Fluency and Aesthetic Liking
Perception
2015
Mayer, Stefan
Landwehr, Jan R.
The Effect of Brand Design on Brand Gender Perceptions and Brand Preference
European Journal of Marketing
2015 Lieven, Theo
Grohmann, Bianca
Herrmann, Andreas
Landwehr, Jan R.
van Tilburg, Miriam
A Dual-Process Perspective on Fluency-Based Aesthetics: The Pleasure-Interest Model of Aesthetic Liking
Personality and Social Psychology Review
2015
Graf, Laura
Landwehr, Jan R.
When Complexity is Symmetric: The Interplay of Two Core Determinants of Visual Aesthetics
Advances in Consumer Research
2014
Mayer, Stefan
Landwehr, Jan R.
The Effect of Brand Gender on Brand Equity
Psychology & Marketing
2014 Lieven, Theo
Grohmann, Bianca
Herrmann, Andreas
Landwehr, Jan R.
van Tilburg, Miriam
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Information Systems Research
Selected
2013 Hildebrand, Christian
Häubl, Gerald
Herrmann, Andreas
Landwehr, Jan R.
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
Journal of Marketing
Selected
2013
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
The Influence of Reference Frame and Population Density on the Effectiveness of Social Normative Feedback on Electricity Consumption
Proceedings of the International Conference on Information Systems (ICIS)
2012 Loock, Claire-Michelle
Landwehr, Jan R.
Staake, Thorsten
Fleisch, Elgar
Pentland, Alexander Sandy
Taking the Complexity Out of Complex Product Customization Decisions
Advances in Consumer Research
2012 Hildebrand, Christian
Landwehr, Jan R.
Herrmann, Andreas
Häubl, Gerald
The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumer's Preferences
Psychology & Marketing
2012
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
It's All in the Mix: The Interactive Effect of Music Tempo and Mode on In-Store-Sales
Marketing Letters
2012 Knoeferle, Klemens M.
Spangenberg, Eric R.
Herrmann, Andreas
Landwehr, Jan R.
The Eyes Have It: How a Car’s Face Influences Consumer Categorization and Evaluation of Product Line Extensions
Psychology & Marketing
2012 Keaveney, Susan M.
Herrmann, Andreas
Befurt, Rene
Landwehr, Jan R.