Faculty of Economics and Business Administration Publications Database

Author

JunProf. Dr. Klaus Miller


Department

  • Marketing

Chair

  • Chair of Quantitative Marketing

Academic / Professional Positions

  • Since 2015: Assistant Professor of Quantitative Marketing, Department of Marketing, Goethe University, Frankfurt, Germany
  • 2013 - 2014: Lecturer in Quantitative Marketing, Department of Business Administration, University of Zurich, Switzerland
  • 2011 - 2012: Assistant Professor of Marketing, Institute of Marketing and Management, University of Bern, Switzerland
  • 2009: Visiting Scholar, Graduate School of Business, Stanford University, USA
  • 2008, 2009: Visiting Scholar, The Wharton School, University of Pennsylvania, USA
  • 2008 - 2011: Assistant Professor of Marketing, Institute of Marketing and Management, University of Bern, Switzerland
  • 2005 - 2008: Research and Teaching Associate, Institute of Marketing and Management, University of Bern, Switzerland
  • 2003: Research Assistant, Deutsche Bahn AG & Chair of Services Management, Catholic University of Eichstaett-Ingolstadt, Ingolstadt, Germany

Education

  • 2005 - 2008: Doctor in Business Administration and Economics, Dr.rer.oec, University of Bern, Switzerland
  • 2000 - 2005: Master of Science in Business Administration, Dipl.-Kfm. univ., Catholic University of Eichstaett-Ingolstadt, Ingolstadt School of Management, Germany
  • 2005 - 2008: Concurrent studies in Political Science, Open-University Hagen, Germany
  • 2002 - 2005: Professional Journalism Training, Hanns-Seidel-Foundation, Munich, Germany
  • 1995 - 1996: Exchange Student, Roy C. Ketcham Senior High School, Wappingers Falls, New York, USA
  • 1989 - 1999: High School Diploma, Math & Science Track, Willibald Gymnasium Eichstaett, Germany

Research Interests

  • Consumer Choice Models and Demand Estimation
  • Consumer Preference Measurement
  • Pricing and Willigness-to-Pay
  • Advertising Effectiveness and Budget Allocation
  • Digital Marketing Strategies
  • Data and Business Analytics
  • TIME-Markets

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