Faculty of Economics and Business Administration Publications Database

Journal

Journal of Retailing


Selected

Journal Publications

On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
Journal of Retailing
Selected
2014 Dost, Florian
Wilken, Robert
Eisenbeiß, Maik
Skiera, Bernd
Empirical Generalizations in Search Engine Advertising
Journal of Retailing
Selected
2014 Abou Nabout, Nadia
Lilienthal, Markus
Skiera, Bernd
Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
Journal of Retailing
Selected
2012 Spann, Martin
Häubl, Gerald
Skiera, Bernd
Bernhardt, Martin