Faculty of Economics and Business Administration Publications Database

The Role of Information Overload to Participate in Social Networks

Weber, Sven
Beck, Roman
Volume: 3
Pages: 4 - 5
Month: July
Link External Source: Online Version
Year: 2013

Social networks are commonly used in private and business life. Different studies outline that this trend will increase in the nearer future. In order to understand the behavioral intention to participate in social networks of next generation employees, we extended the well-established theory of planned behaviour to habit and information overload. Using survey data from 262 participants, we found that the overload of information plays an important role to participate in social networks, besides the habit to use such networks.