Faculty of Economics and Business Administration Publications Database

Privacy respecting targeted advertising for social networks

Kahl, Christian
Crane, Stephen
Tschersich, Markus
Abstract: Online Social Networks form an increasingly important part of people’s lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network’s economic model. In this paper we describe the PICOS project’s research into privacy preserving advertising options for social networks. We introduce an architecture that includes new concepts and technologies specifically designed to improve privacy and trust as well as advertising opportunities within social networks.
Keywords: Communities; Identity Management; Mobile Advertising; Mobile Marketing; Mobile Social Networks; Privacy; Trust
Year: 2011
Link External Source: Online Version
Book Title: Information Security Theory and Practice. Security and Privacy of Mobile Devices in Wireless Communication
ISBN: 978-3642210396
Adress: Berlin Heidelberg 2011
Editor: Ardagna, Claudio Agostino / Zhou, Jianying
Publisher: Springer
Pages: 361 - 370