Faculty of Economics and Business Administration Publications Database

You Reap What You Sow! Differences in Knowledge Exchange Effectiveness Between Communication Types

Beck, Roman
Number: 1
Link External Source: Online Version
Year: 2014

For knowledge-intensive organizations in the finance industry, an effective knowledge exchange among employees is crucial for the competitive performance. Therefore, companies increasingly rely on social media platforms to facilitate communication and collaboration. To enhance our understanding of successful communication in enterprise social media, we apply human coding and quantitative analysis to the content and tone of 15,505 enterprise microblogging messages created by 1,166 employees of an international financial service provider. Our results suggest that a more factual-oriented communication type benefits from a higher knowledge exchange effectiveness compared to a primarily self-disclosing communication type.