Faculty of Economics and Business Administration Publications Database

Mindfully Resisting the Bandwagon – IT Innovation Assimilation in the Financial Crisis

Authors:
Beck, Roman
Pahlke, Immanuel
Wolf, Martin
Source:
Volume: 3
Pages: 8 - 9
Link External Source: Online Version
Year: 2012
Abstract:

Economic scenarios of high dynamism and volatility demand a firm’s continuous technological adaptation to retain a competitive position and comply with regulatory influences. In particular, such scenarios of high uncertainty facilitate the emergence of mimicry and bandwagon phenomena among competing organizations. Mindless imitation, in turn, may eventually negatively affect the realization of business value (Fiol and O’Connor, 2003).

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