Faculty of Economics and Business Administration Publications Database

Visualizing asymmetric competitive market structure in large markets

Ringel, Daniel

Visualizing competitive relationships in large markets (i.e., markets containing over 1,000 products) is challenging. We discuss a new model called DRMABS (Decomposition and Re-assembly of MArkets By Segmentation) for such applications. DRMABS combines methods from multiple research disciplines such as biology, physics, computer science, and sociology with a new method of submarket-centric mapping to visualize asymmetric competition in large markets in a single two-dimensional map.

Year: 2018
Link External Source: Online Version
Book Title: Handbook of Marketing Analytics
ISBN: 9781784716745
Editor: Natalie Mizik, Dominique M. Hanssens
Publisher: Edgar Elgar
Pages: 431-447