Faculty of Economics and Business Administration Publications Database

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Targeting online display ads: Choosing their frequency and spacing
International Journal of Research in Marketing
Selected
2018
de Haan, Evert
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Journal of Marketing
Selected
2018
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
International Journal of Research in Marketing
Selected
2016
de Haan, Evert
Wiesel, Thorsten
Pauwels, Koen
The predictive ability of different customer feedback metrics for retention
International Journal of Research in Marketing
Selected
2015
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten