Faculty of Economics and Business Administration Publications Database

Search

Search Results

Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items
Marketing Science
Selected
2020 Kosyakova, Tetyana
Misra, Sanjong
Neuerburg, Christian
Otter, Thomas
Dynamic Governance Matching in Solution Development
Journal of Marketing
Selected
2020 Colm, Laura
Ordanini, Andrea
Bornemann, Torsten
Dynamic Governance Matching in Solution Development
Journal of Marketing
Selected
2020
Bornemann, Torsten
Colm, Laura
Ordanini, Andrea
Estimating Network Effects in Two-Sided Markets
Journal of Management Information Systems
Selected
2020
Hinz, Oliver
Otter, Thomas
Skiera, Bernd
Consumer Protection on Kickstarter
Marketing Science
Selected
2020 Schulze, Christian
Blaseg, Daniel
Skiera, Bernd
Successive product generations: Financial implications of industry release rhythm alignment
Journal of the Academy of Marketing Science
2020 Hattula, Cornelia
Hattula, Stefan
Bornemann, Torsten
The nature of processing fluency: Amplification versus hedonic marking
Journal of Experimental Social Psychology
2020
Landwehr, Jan R.
Eckmann, L.
How to generalize from a hierarchical model?
Quantitative Marketing and Economics
2020 Pachali, Max J.
Kurz, P.
Otter, Thomas
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Journal of Marketing
Selected
2019 Pennings, Joost M.E.
Wies, Simone
Hoffmann, Arvid O.I.
Aspara, Jaakko
The aesthetic fidelity effect
International Journal of Research in Marketing
Selected
2019
Landwehr, Jan R.
Wentzel, Daniel
Wiecek, Annika
Data Analytics in a Privacy-Concerned World
Journal of Business Research
2019 Wieringa, Jaap E.
Kannan, P. K.
Ma, Xiao
Reutterer, Thomas
Risselada, Hans
Skiera, Bernd
A Note on Confidence Intervals and Model Specification
Marketing ZFP
2019
Otter, Thomas
A MAP for Effective Advertising: The Metaphoric Advertising Processing Model
AMS Review
2019 Dehay, Eliza K.
Landwehr, Jan R.
Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
Journal of Economic Behavior and Organization
2019
Brünner, Tobias
Reiner, Jochen
Natter, Martin
Skiera, Bernd
Targeting online display ads: Choosing their frequency and spacing
International Journal of Research in Marketing
Selected
2018
de Haan, Evert
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Journal of Marketing
Selected
2018
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten
Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
European Journal of Operational Research EJOR
Selected
2018 Schlereth, Christian
Skiera, Bernd
Schulz, Fabian
A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations
Journal of Marketing Research
Selected
2018 Dotson, Jeffrey P.
Howell, John R.
Brazell, Jeff D.
Otter, Thomas
Lenk, Peter J.
MacEachern, Steven
Allenby, Greg M.
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research
Selected
2018 van den Bulte, Christophe
Bayer, Emanuel
Skiera, Bernd
Schmitt, Philipp
Causal Inference Using Mediation Analysis or Instrumental Variables – Full Mediation in the Absence of Conditional Independence
Marketing ZFP
2018
Otter, Thomas
Pachali, Max J.
Mayer, Stefan
Landwehr, Jan R.