Faculty of Economics and Business Administration Publications Database

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Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Journal of Marketing
Selected
2019 Pennings, Joost M.E.
Wies, Simone
Hoffmann, Arvid O.I.
Aspara, Jaakko
The aesthetic fidelity effect
International Journal of Research in Marketing
Selected
2019
Landwehr, Jan R.
Wentzel, Daniel
Wiecek, Annika
A MAP for Effective Advertising: The Metaphoric Advertising Processing Model
AMS Review
2019 Dehay, Eliza K.
Landwehr, Jan R.
Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
Journal of Economic Behavior and Organization
2019
Brünner, Tobias
Reiner, Jochen
Natter, Martin
Skiera, Bernd
Targeting online display ads: Choosing their frequency and spacing
International Journal of Research in Marketing
Selected
2018
de Haan, Evert
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Journal of Marketing
Selected
2018
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten
Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
European Journal of Operational Research EJOR
Selected
2018 Schlereth, Christian
Skiera, Bernd
Schulz, Fabian
A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations
Journal of Marketing Research
Selected
2018 Dotson, Jeffrey P.
Howell, John R.
Brazell, Jeff D.
Otter, Thomas
Lenk, Peter J.
MacEachern, Steven
Allenby, Greg M.
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research
Selected
2018 van den Bulte, Christophe
Bayer, Emanuel
Skiera, Bernd
Schmitt, Philipp
Causal Inference Using Mediation Analysis or Instrumental Variables – Full Mediation in the Absence of Conditional Independence
Marketing ZFP
2018
Otter, Thomas
Pachali, Max J.
Mayer, Stefan
Landwehr, Jan R.
Quantifying Visual Aesthetics Based on Processing Fluency Theory: Four Algorithmic Measures for Antecedents of Aesthetic Preferences
Psychology of Aesthetics, Creativity, and the Arts
2018
Mayer, Stefan
Landwehr, Jan R.
Firm Innovation and the Stock Market
Book Chapter: Handbook of Research on New Product Development
2018
Wies, Simone
Moorman, Christine
Individual determinants of emotional eating: A simultaneous investigation
Appetite
2018 Mantau, Alexandra
Hattula, Stefan
Bornemann, Torsten
Creating shareholder value via collaborative innovation: the role of industry and resource alignment in knowledge exploration
R&D Management
2018 Heil, Sebastian
Bornemann, Torsten
Consumer Decision-Making of Older People: A 45-Year Review
The Gerontologist
2018 Hettich, Dominik
Hattula, Stefan
Bornemann, Torsten
Measuring Processing Fluency: One versus Five Items
Journal of Consumer Psychology
2018
Graf, Laura
Mayer, Stefan
Landwehr, Jan R.
Objective Measures of Design Typicality
Design Studies
2018
Mayer, Stefan
Landwehr, Jan R.