Faculty of Economics and Business Administration Publications Database

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ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Marketing Science
Selected
2015 Natter, Martin
Ozimec, Ana-Marija
Kim, Ju-Young
Sampling, discounts or pay-what-you-want: Two field experiments
International Journal of Research in Marketing
Selected
2014
Kim, Ju-Young
Natter, Martin
Spann, Martin
A Comparison of Different Pay-per-Bid Auction Formats
International Journal of Research in Marketing
Selected
2014
Kim, Ju-Young
Brünner, Tobias
Skiera, Bernd
Natter, Martin
Pay What You Want: A New Participative Pricing Mechanism
Journal of Marketing
Selected
2009
Kim, Ju-Young
Natter, Martin
Spann, Martin