Faculty of Economics and Business Administration Publications Database

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Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Journal of Marketing
Selected
2019 Pennings, Joost M.E.
Wies, Simone
Hoffmann, Arvid O.I.
Aspara, Jaakko
The aesthetic fidelity effect
International Journal of Research in Marketing
Selected
2019
Landwehr, Jan R.
Wentzel, Daniel
Wiecek, Annika
Targeting online display ads: Choosing their frequency and spacing
International Journal of Research in Marketing
Selected
2018
de Haan, Evert
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Journal of Marketing
Selected
2018
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten
Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
European Journal of Operational Research EJOR
Selected
2018 Schlereth, Christian
Skiera, Bernd
Schulz, Fabian
A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations
Journal of Marketing Research
Selected
2018 Dotson, Jeffrey P.
Howell, John R.
Brazell, Jeff D.
Otter, Thomas
Lenk, Peter J.
MacEachern, Steven
Allenby, Greg M.
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research
Selected
2018 van den Bulte, Christophe
Bayer, Emanuel
Skiera, Bernd
Schmitt, Philipp
Time Preferences and the Pricing of Complementary Durables and Consumables
International Journal of Research in Marketing
Selected
2017 Ahmadi, Iman
Skiera, Bernd
Lambrecht, Anja
Heubrandner, Florian
Two New Features in Discrete Choice Experiments to Improve Willingness to Pay Estimation that Result in New Methods: Separated (Adaptive) Dual Response
Management Science
Selected
2017 Schlereth, Christian
Skiera, Bernd
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty, But Hurt Firm Performance?
Journal of Marketing Research
Selected
2017 Bayer, Emanuel
Tuli, Kapil
Skiera, Bernd
What Should Be The Dependent Variable In Marketing-Related Event Studies?
International Journal of Research in Marketing
Selected
2017
Skiera, Bernd
Bayer, Emanuel
Schöler, Lisa
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
International Journal of Research in Marketing
Selected
2016
de Haan, Evert
Wiesel, Thorsten
Pauwels, Koen
Visualizing Asymmetric Competition among More than 1,000 Products Using Big Search Data
Marketing Science
Selected
2016 Ringel, Daniel
Skiera, Bernd
ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Marketing Science
Selected
2015 Natter, Martin
Ozimec, Ana-Marija
Kim, Ju-Young
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
Journal of Marketing
Selected
2015 Alavi, Sascha
Bornemann, Torsten
Wieseke, Jan
Talented people and strong brands: The contribution of human capital and brand equity to firm value
Strategic Management Journal
Selected
2015 Vomberg, Arnd
Homburg, Christian
Bornemann, Torsten
The predictive ability of different customer feedback metrics for retention
International Journal of Research in Marketing
Selected
2015
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten
Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
International Journal of Research in Marketing
Selected
2015 Schulz, Fabian
Schlereth, Christian
Mazar, Nina
Skiera, Bernd
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
International Journal of Research in Marketing
Selected
2015 Eisenbeiß, Maik
Wilken, Robert
Skiera, Bernd
Cornelissen, Markus
Going Public: How Stock Market Listing Changes Firm Innovation Behavior
Journal of Marketing Research
Selected
2015
Wies, Simone
Moorman, Christine
Decomposing the effects of online customer reviews on brand, price, and product attributes
International Journal of Research in Marketing
Selected
2015 Kostyra, Daniel
Reiner, Jochen
Natter, Martin
Klapper, Daniel