Faculty of Economics and Business Administration Publications Database

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Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data
Journal of Marketing Research
Selected
2021 De Bruyn, Arnaud
Otter, Thomas
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data
Marketing Science
Selected
2021 Brancatelli, Calogero
Fritzsche, Adrian
Inderst, Roman
Otter, Thomas
Better Information From Survey Data -- Filtering Out State Dependence Using Eye-Tracking Data
Psychometrika
2021 Büschken, Joachim
Böckenholt, Ulf
Otter, Thomas
Stengel, Daniel
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
Journal of the Academy of Marketing Science
2021 Keller, Katharina
Schlereth, Christian
Hinz, Oliver
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
International Journal of Research in Marketing
Selected
2020 Bayer, Emanuel
Srinivasan, Shuba
Riedl, Edward J.
Skiera, Bernd
Leveraging Brand Equity for Effective Visual Product Design
Journal of Marketing Research
Selected
2020 Heitmann, Mark
Landwehr, Jan R.
Schreiner, Thomas F.
van Heerde, Harald J.
Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items
Marketing Science
Selected
2020 Kosyakova, Tetyana
Misra, Sanjong
Neuerburg, Christian
Otter, Thomas
Dynamic Governance Matching in Solution Development
Journal of Marketing
Selected
2020 Colm, Laura
Ordanini, Andrea
Bornemann, Torsten
Dynamic Governance Matching in Solution Development
Journal of Marketing
Selected
2020
Bornemann, Torsten
Colm, Laura
Ordanini, Andrea
Estimating Network Effects in Two-Sided Markets
Journal of Management Information Systems
Selected
2020
Hinz, Oliver
Otter, Thomas
Skiera, Bernd
Consumer Protection on Kickstarter
Marketing Science
Selected
2020 Schulze, Christian
Blaseg, Daniel
Skiera, Bernd
Pricing Metrics and the Importance of Minimum and Billing Increments
Journal of Service Research
2020
Skiera, Bernd
Schlereth, Christian
Oetzel, Sebastian
Successive product generations: Financial implications of industry release rhythm alignment
Journal of the Academy of Marketing Science
2020 Hattula, Cornelia
Hattula, Stefan
Bornemann, Torsten
The nature of processing fluency: Amplification versus hedonic marking
Journal of Experimental Social Psychology
2020
Landwehr, Jan R.
Eckmann, L.
How to generalize from a hierarchical model?
Quantitative Marketing and Economics
2020 Pachali, Max J.
Kurz, P.
Otter, Thomas
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Journal of Marketing
Selected
2019 Pennings, Joost M.E.
Wies, Simone
Hoffmann, Arvid O.I.
Aspara, Jaakko
The aesthetic fidelity effect
International Journal of Research in Marketing
Selected
2019
Landwehr, Jan R.
Wentzel, Daniel
Wiecek, Annika
Data Analytics in a Privacy-Concerned World
Journal of Business Research
2019 Wieringa, Jaap E.
Kannan, P. K.
Ma, Xiao
Reutterer, Thomas
Risselada, Hans
Skiera, Bernd
A Note on Confidence Intervals and Model Specification
Marketing ZFP
2019
Otter, Thomas
A MAP for Effective Advertising: The Metaphoric Advertising Processing Model
AMS Review
2019 Dehay, Eliza K.
Landwehr, Jan R.
Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
Journal of Economic Behavior and Organization
2019
Brünner, Tobias
Reiner, Jochen
Natter, Martin
Skiera, Bernd