Faculty of Economics and Business Administration Publications Database

Journal

GFK Marketing Intelligence Review



Journal Publications

Data, Data and even more Data: Harvesting Insights from the Data Jungle
GFK Marketing Intelligence Review
2016
Skiera, Bernd
Do Referral Programs Increase Profits?
GFK Marketing Intelligence Review
2013 Schmitt, Philipp
Skiera, Bernd
van den Bulte, Christoph
Measuring Consumers' Willingness to Pay: Which Method Fits Best?
GFK Marketing Intelligence Review
2012
Miller, Klaus
Hofstetter, Reto
Krohmer, Harley
Zhang, John Zhong
My Customers are Better than Yours! On Customer Equity Reporting
GFK Marketing Intelligence Review
2010 Wiesel, Thorsten
Skiera, Bernd
Villanueva, Julian
Managing Your Customer’s Tariff Choice: What to Do When Your Customers Pay too Much
GFK Marketing Intelligence Review
2009 Lambrecht, Anja
Skiera, Bernd