Faculty of Economics and Business Administration Publications Database

“Online or Offline, What Do You Prefer?” Pre-test of Measurement Scales for Empirical Analysis

Authors:
Bedué, Patrick
Source:
Year: 2013
Keywords: User Resistance; Process Virtualization Theory
Abstract:

In times of increasing globalization and the continuing growth of internet-based processes and services, it becomes necessary to study emerging phenomena such as user resistance from a novel theoretical perspective. In this paper, we develop measurement instruments to empirically analyze and test why different process participants use or do not use this process in a virtual environment, and why different types of people perceive a virtualized process as useful or usable. We are interested in why people reject or use virtual processes. In order to verify the rejection of virtual processes, we base our research on user resistance and we examine Process Virtualization Theory, service quality and user satisfaction and their impact on attitude towards user resistance. Therefore we conducted a pre-test in the form of an online-survey with 90 participants. The aim of this pretest is to validate our measurement instruments and to get an early understanding of construct validity.

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