The Sheth Foundation rewarded our Professors Hinz and Skiera with the Journal of Marketing Award for the long term contributions to the field of marketing for their article:
Hinz, O., Skiera, B., Barrot, C., & Becker, J.U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55-71.
The award is for the article published in the Journal of...[more]