Content of Course B

EBCB English for Economists Credit-Point Course B   
Course title: Marketing

The focus of this course is on a variety of aspects associated with Marketing. Registered students are expected to attend class regularly and to participate actively, for only in this way can a foreign language be learnt effectively. Advanced remedial grammar components will be "built in" and explained directly and graphically. Writing exercises will focus on precision, vocabulary extension and appropriate means of expression - all skills necessary for writing an academic essay.

Participants will be given an opportunity to hold PowerPoint presentations and formulate their own opinions. Moreover, students will be encouraged to actively participate by means of individual contributions, in pair work, in small group and plenary activities.

The course is designed to culminate in a compact study package, which will be the basis of the written and oral examinations at the end of the term.

Topics: Innovative Marketing; Digital Marketing; Social Media Marketing and Influencers; Brands and Brand Management; Behavioural Economics and Consumer Behaviour; Public Relations; Political Marketing; Marketing Ethics and the Moral Limits of the Market

Obligatory online registration

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